Having a website is one thing, having your website easily found by your clientele or audience is a whole other thing.
You see, when people search online for businesses, services, answers, etc., the #1 place they search is on search engines such as Google, Yahoo, and Bing!
If your website is not optimized or has the proper assets to be, what is called ranked, high on the search engine search results, people will not likely find and/or come across your website.
For instance if you had a towing company and have a website to market your business and service, when someone is in need of a tow truck they would likely search on a search engine like Google for “towing services” on their mobile device. The most relevant website to “towing services” in your local area will show up on the top of the search page results.
The highest ranking towing websites will get most of the towing inquires as opposed to websites ranked on page 10 of the search results. The further down you are in the search result rankings, the less traffic your website will get and customers will probably not make their way unto your towing business website. No traffic means no business.
The question is how do you get your website in the higher search result rankings? That is where search engine optimization (SEO) comes in and hence the importance of it.
There are a lot of companies out there that offer SEO services. Be weary though. There are different levels of SEO services and they are usually determined by the level of knowledge and expertise the companies have.
We offer high level SEO services at our firm. Come back to find out more on how to increase your business from the web.