When people think about Google, one of the first things that comes to mind is that they are a search engine company. Which is correct.
Initially Google began as a company that organizes online content and provides a hub for people to find the content. Today, Google has evolved into a massive company that meddles in a lot of things. But digitizing the world is one of the essential things that Google has evolved to do.
With the infrastructure of Google being an online search engine, in order for Google to stay valuable, they must give users more “searchable” material. In other words they must digitize as much information about the world as possible. The reason is to supply users with more specific and accurate information.
That is why Google has invested in so much money investing in and acquiring companies to digitizing a surmountable amount of things such as the millions of books, literature, and every kind of print media they can. They have digitized the world’s road maps, streets, and the globe. And much much more. All to give me and you as much accurate and searchable material as they can.
Data collection is also a huge part of what Goole values, but more on that next time.
So, what does all of this mean to digitizing you business? Well, if you want your business and/or product to be found easier online, you must do what Google strives to do, make it searchable. By “digitizing” your business unto a website, you are helping Google out by contributing to their informational assets. By contributing and getting your business’s information in Google’s indexes, it will be more likely that people will come across your business’s information when searching for relevant terms to what you provide.
Of course all of this is just the general idea of what you want to do and why you would want to digitize your business. There is a lot more specifics that you will need to know when digitizing your business effectively for search engines.
Stay tuned and we’ll reveal the secrets to effective business digitization and search engine optimization.